6М051100 – Marketing

Code, name of the educational program:

7М04106 – Marketing

Passed the Accreditation (the year of passage, the time of passage):

Based on the results of the examination of the non-commercial external expert commission, the Independent Agency for Accreditation and Rating, conducted in November 2017, educational program successfully passed specialized accreditation for 3 years.

Training period, term:

Full-time: 1 year, 1.5 years and 2 years

The awarded degree:

Master of Economics and Business and Master of Economic Sciences

Sphere of professional activity:

Business and Management

Objects of professional activity:

markets (commodity, stock, information, capital, labor, etc.), government institutions, service enterprises (hotels, catering establishments, tourists s firms, tour operators), manufacturing and intermediary businesses, international chambers of commerce, trading houses, transport and communications, warehousing, political entities, civil society organizations, individuals and societies.

Subjects of professional activity:

marketing technologies in international trade, marketing in the international market, sales management, logistics technology, marketing management, marketing management in the enterprise, studying the mechanisms of strategic marketing, consumer behavior, marketing in services, marketing in the banking sector.

Types of professional activity:

  • organizational and technological activities;
  • production and management activities;
  • research activities;
  • planning of marketing activities of an economic entity;
  • organization and conduct of marketing research;

Practice bases:

Branches of Aktobe KPO “Atameken”, “ARGU im.K.Zhubanova, Marketing Center: department of vocational guidance and pre-university training”, JSC “Kazakhtelecom”, LLP “Ramazan”, LLP “Autebbe nann”, LLP “Dastan” (Hotel)


Modular educational program